The 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCA) will take place on May 9th, marking a significant return for the prestigious event celebrating African film and television. Organisers of the awards have stated that this year’s ceremony will be expanded to encompass a broader range of talent and storytelling within the industry. The event promises to be a vibrant showcase of the continent’s creative achievements.
The AMVCA, established in 2015, recognizes and rewards excellence in Nigerian and African film and television. It is organized by Multichoice Nigeria, in partnership with Buzz Bank, and sponsored by various brands. Previous editions have drawn considerable attention, attracting both established and emerging talents, and generating significant buzz across the entertainment landscape. This year’s event is anticipated to be particularly noteworthy due to increased investment and a commitment to greater inclusivity.
Event Details and Schedule
The ceremony will be held at the Eko Hotel & Suites in Victoria Island, Lagos, Nigeria. The red carpet will open at 6:00 PM local time, with the main event commencing at 7:00 PM. Guests are expected to include prominent figures from the Nigerian film industry, including directors, actors, producers, and executives from television networks. A formal invitation list has been circulated to ensure a curated and prestigious guest list. The event will feature a live performance by a yet-to-be-announced musical act, further enhancing the celebratory atmosphere.
According to a statement released by Mildred Uwumarokwe, Executive Director, Corporate Strategy at Multichoice Nigeria, “This year’s AMVCA is dedicated to celebrating the diverse voices and narratives within African cinema. We are committed to providing a platform that recognizes and rewards the hard work and dedication of our talented filmmakers and actors.” She further added that the awards will be judged by a panel of industry experts, ensuring a fair and transparent selection process. The categories for this year’s awards include Best Indigenous Language Film, Best Actor in a Leading Role, Best Actress in a Leading Role, and many more, reflecting the breadth of talent across the continent.
Nominations and Recognition
Nominations for the 12th AMVCA closed on March 1st, 2026, with a record number of submissions received. The judging panel, comprised of seasoned film critics and industry professionals, including Kunle Omoyemi and Ibukun Awosike, began their deliberations shortly thereafter. Several films and television series are expected to be recognized for their contributions to the industry. The awards are considered a significant indicator of success and influence within the Nigerian entertainment sector, often boosting the careers of nominees and winners. The Association of Movie Producers (AMP) has expressed its support for the event, highlighting its importance in promoting local content.
The AMVCA’s return signifies a continued investment in the growth and development of the African film and television industry. The event’s organizers are keen to foster collaboration and innovation, providing a valuable opportunity for creatives to showcase their work and connect with audiences. Following the ceremony, Multichoice Nigeria plans to release a highlight reel showcasing the best moments of the evening, further extending the reach and impact of the awards. The success of the 12th edition will undoubtedly set the stage for future celebrations and continued recognition of African cinematic excellence.
